Publishers understand the value to their business of distributing content to larger audiences. With Engage.Social, you have a complete system to reach audiences on social media and make content go viral.
Make your editors your curators
These subject matter experts select articles for audiences on social media for better engagement – these may be influencers, special interest groups, etc.
Make your readers your social advocates
Start the viral flow of content on social media. Readers can be incentivized to sign up as social advocates and multiply the reach of your distribution.
Analyze your audience’s interests
Analytics determine which articles are getting the views, the applause and the engagement on social media. Target audiences that show interest.
Solutions for B2B Marketers
Social media is an opportunity for you to reach prospects, create awareness and establish thought leadership. Using Engage.Social, you can amplify the reach of your content to connect with targeted audiences and create steady engagement.
Reach audiences in market segments
With the integrated content engine, you curate topic based content streams that post into specific groups and connections to generate interest.
Harness the power of employee advocacy
Manage the workflow that leverages the amplified social reach available through employees. Enhance the social credibility of customer facing teams.
Understand your social impact
Engage.Social analytics measures social influence and engagement. Tracking codes deliver the next level of lead scoring to show the social impact of website visitors.
Solutions for Agencies
Agencies realize the value of creating a concerted social media strategy across client engagements. Engage.Social enables you to aggregate subject matter expertise, understand social targeting and develop best practices for social engagement.
Manage multiple clients
Use the single sign-on and dashboard to create and manage multiple client accounts. The user view allows you to easily switch across client views.
Consolidate social media performance
Create benchmarks from posting trends, engagement metrics and social network characteristics. Identify engaging topics and best practices.
Manage campaign workflows
Plan campaigns, content streams, recruit social advocates, preview posting schedules, catch approval bottlenecks etc., all from one dashboard.
Social Media Event Marketing with Engage.Social
Engage.Social has been used to promote large events, conferences and movie festivals with the amplifying power of social media. The prospective audience of any event tends to be more interconnected by social networks than usual because of the fact that all these people share more similar interests and connections in common. This makes social media a particularly effective and efficient channel for the promotion of events, as any initial efforts taken can have multiple ripple effects through the interconnected network.
One of the key challenges in distributing content on social networks is to generate the initial critical mass of social sharing which can then result in a follow-on chain reaction. Engage.Social helps organizations to address this key step by providing a means to encourage, measure and reward the core group of active supporters.
Rewarding the Right Number of Ambassadors
Engage.Social clients have found that there is an optimal “sweet spot” in terms of the right number of social media ambassadors that should be rewarded for sharing an organization’s content. If you only reward, say, the top 1 or 3 sharers, many of the rest will not feel that they could ever be part of this “superstar” club, and may not be as motivated to participate. However, if too many people are rewarded (even those who only post once and have a few friends engage), then the program loses its value. An example of an optimal social sharing rewards program might be a large conference where maybe the top 1 or 3 ambassadors receive some kind of “grand prize”, but also the top 25 to 50 participants know they will also receive special recognition at the conference: perhaps their names will be displayed somewhere, their names called out on stage in the plenary session, and/or they are given a conference T-shirt or coffee mug.
Rewarding Effective vs Noisy Ambassadors
In designing a program to encourage social sharing for an event, it is important to focus on making sure that the sharing of content is effective instead of just noisy. Careless and noisy oversharing of content can in fact have a negative effect, as people within a social network will tune out or even shut off someone who over-shares. Engage.Social’s leaderboard algorithms make sure to measure and reward those users who share content effectively and generate actual social engagement (likes, shares and retweets etc) instead of just those who make large volumes of posts.
Optional Pushing Content to Ambassadors
In addition to encouraging advocates to visit the conference website and share content, Engage.Social can also be used to “push” content to advocates who would like to share content. One example of this is sending periodic newsletters by email suggesting trending content that ambassadors have not yet shared (Engage.Social will intelligently select only content that has not already been shared by that advocate). In addition, particularly active ambassadors may choose to enable Engage.Social to automatically share conference content on their behalf. One example of this is that, during the days of the actual conference when busy ambassadors may not have time to select and approve all content, they can allow the conference organizers to automatically retweet posts about the conference so that they can help make the conference content “trending” on networks like Twitter without any effort on their part. All these options are available in Engage.Social.
Examples of successful events promoted with Engage.Social
Visit of Indian Prime Minister Narendra Modi to Silicon Valley: